AN NSPIRED APPROACH TO
REFERRAL MARKETING STRATEGY

Tackle your Referral Marketing Strategy one step at a time!

We know that some of our clients would rather learn in a one-to-one session than our online platform.  So we have designed some strategy session workshops that are excerpts from our signature program, The Nspired Activator™.  By booking a session, you will be working with an Nspired Strategist personally in a virtual session. We have put them in the order that we feel is the best for optimal success; however, each can stand alone.

Nspired's Referral Marketing Strategies are for the professional who is looking to dramatically improve their prospective success and their marketing profitability with a zero-cost referral generation program. 

Are you a small business owner, corporate sales team member, solo-prenuer, or professional that is:

• RESPONSIBLE for the growth development of the business
• DRIVEN to provide their products/services to an ideal client base
• WANTS to generate prospects without having to pay for leads or rely on cold-calling processes
• NEEDS help BUILDing, EXECUTing, and MAINTAINing a referral pipeline
• DESIRES to work effectively and efficiently ON and IN their business with ease, confidence, and SUCCESS!      

You will build your community brand equity by developing REFERRAL GENERATORS: INDUSTRY COLLABORATORS, STRATEGIC ALLIANCES, AND POWER PARTNERS, that will cross-promote your business for a steady stream of high-value prospects.

Attract Your Ideal Client:
A Target Market Strategy

Strategy Session Time: 90 Minutes

Quit casting with a wide net, develop a strategy that will generate the client base that makes you money, and you love working with them—making more money while enjoying what you do every day! 

During this session, your Nspired Strategist will work with you so that: 

• You have a clear understanding of the target market that is your IDEAL CLIENT. 
• You have a clear understanding of the terminology used to build your referral marketing strategy.
• You have the beginning framework for your referral marketing strategy in place. 
• You have the tools to prioritize your products/services and match them to your Ideal Client Mapping System.

PDF WORKSHEETS INCLUDED

Develop Your Ideal Referral Generators:
A Strategic Alliance Strategy

Strategy Session Time: 90 Minutes

By developing referral relationships with other business professionals, you can build a business growth strategy that will sustain your prospect conversion pipeline for years. If done right, you can eliminate the need for cold calling and reduce your traditional advertising expenses. 

During this session, your Nspired Strategist will work with you so that:

• You have a clear understanding of the 3 Referral Generator Types. 
• You have a clear understanding of the 3 Phases of Developing your Referral Generators. 
• You have your lists of prospective: 
  • Industry Collaborators
  • Strategic Alliances
  • Power Partners

BONUS: Whom You Know & Where They Go worksheet. 

Hone Your Call-to-Action:
A Referral Generator Strategy

Strategy Session Time: 90 Minutes  

We recommend that you book Target Market Strategy and Referral Generator Strategy Sessions first, but it is not a requirement. 

It is true that you need to be prepared to share your elevator speech when you are in front of a prospect, but you also NEED a call-to-action that you can use when you have a chance to share with others how they can help you. 

During this session, your Nspired Strategist will work with you so that: 

• You have the ability to share with others WHO is your ideal client. 
• You can TRAIN others WHAT challenges your ideal client has that create a NEED for your product/service. 
• You can TRAIN your future referral generators HOW to RECOMMEND their products/services to their ideal client. 
• You can apply your Call-To-Action to both live and virtual networking events. 

Leverage Your Strategy Sessions:
A Marketing Relationship Strategy

Strategy Session Time: 90 Minutes   

The secret to having a referral marketing strategy actually WORK is to know how to successfully navigate Strategy Sessions. A structured meeting gives you a chance to develop relationships with your referrals partners to mutually train each other on what a good referral looks like for both. 

During this session, your Nspired Strategist will work with you so that: 

• You have completed the Always Get a Yes worksheet
• You have an understanding of how to utilize Strategy Sessions as a business growth tool. 
• You know how to convert contacts into prospective Referral Generators
• You know the 3 Phases of Strategy Sessions

Master Your Referral Marketing:
A Time Management Strategy

Strategy Session Time: 90 Minutes   

It is straightforward to measure your ROI when you track an expense tied directly to a conversion event. Still, one of the areas most professionals fail to measure is the ROI for the time they invest into their Referral Marketing Strategy. 

During this session, your Nspired Strategist will work with you so that: 

• You have designated time in your calendar for executing your growth strategy. 
• You have designated time for networking activities 
• You have a clear understanding of calendar blocking.
• You have mapped out designated time blocks for both personal and professional activities to maintain balance. 

Execute Your Success Strategy: 
An Accountability Strategy

Strategy Session Time: 90 Minutes   

We highly recommend that you purchase The Nspired Success Strategies Planner before booking this session for optimal success. However, if not, we will provide worksheets, and you can use a planner of your choice.

During this session, your Nspired Strategist will work with you so that: 

• You have your goals set for both personal and professional.
• You have an understanding of the Gratitude Action Triggers.
• You know how to utilize the Priority Task Management Logs.
• You know how to manage your referral marketing strategy in your monthly and daily tasks calendar.

Shift From Profit to Profitable:
A VIP Client Retention Strategy

Strategy Session Time: 90 Minutes   

This session is designed specifically towards working with your existing client base to help you identify your VIP clients so you can implement a client retention strategy that will increase your profit margin. 

During this session, your Nspired Strategist will work with you so that: 

• You have an understanding of Nspired's 4 Pillar Client Identifier. 
• You have the tools to create a VIP program for your IDEAL clients. 
• You know how to turn your VIP clients into referral generators
• You know how to disengage from clients that are costing you money and resources.