An Nspired Approach to Custom Trade Show Graphic Designs

Grabbing the short attention of trade show attendees is a challenge. You have only a few seconds to make the visual and emotional impact necessary to encourage attendee interaction at your booth.

How can you most effectively apply your traditional marketing items to the event space?

Basic Graphics Guidelines for Show Floor Effectiveness:

• Simplicity: if it takes attendees more than 5 seconds to read your display, they will not read it. Keep the text short, effective, and to the point.

• Eye Level: keep important information at least 20” off the floor, or attendees may overlook it.

• Left to Right, Top to Bottom: people read trade show graphics like they do newspapers, so be sure to arrange your messaging in this way.

• Choose the Correct Fonts: fonts are your marketing voices that can whisper or scream your message. Choose a typeface that matches the emotional tone of your brand and campaign.

• Color Consistency: be constant with brand colors through multiple marketing materials to avoid visual overload and help maintain your theme.

Properly Preparing Show-Ready Graphics for Your Display Area

Tips for converting traditional media into trade show ready displays:

• Use large format graphics designed to scale—vector-based graphics are ideal for scaling.

• Keep your messaging relevant, clear, and concise.

• Keep in mind the construction of the exhibit. Large graphics and messaging can get lost in the wrong place. You want to note panel breaks, monitor placement, and other structural elements that tend to break up the graphics.

• If you are using images, be sure to use the highest quality photos possible. You can always shrink a picture, but it can be challenging to enlarge and retain its quality and impact.