PPC Advertising Marketing Strategy by Nspired Business Solutions

NSPIRED PPC ADVERTISING MARKETING
STRATEGY

Nspired's strategists can support your ad campaigns with expertise and responsive action.

We can help you
show your audience what they want

Wonder if any of this is right for you? Yeah, we understand how overwhelming it can be when faced with so many choices.

Let's make this easy. Let's talk first so we can learn more about you and your business. This will help us make the proper recommendations so you can make an informed decision.

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What is PPC Advertising Marketing Strategy?

Pay Per Click (PPC) advertising marketing is a digital advertising model that advertisers only pay when someone clicks on the ad. It is most commonly associated with paid search advertising but also on social media platforms.

PPC ads typically live on a single platform. Still, retargeting tools make it possible to display ads to consumers across platforms based on their activity, such as previously clicking on an ad.

They also come in many formats, the most common are text ads. You typically see them at the top of a search engine results page (SERP).

Display ads, however, can include product images, videos, user ratings, and other elements.

A well-rounded PPC campaign makes use of multiple platforms for various purposes.

A Facebook ad might target new blog readers. In contrast, a retargeting ad might target people who have visited your site or added items to a shopping cart.

The beauty of a PPC marketing campaign is that it's versatile enough to tailor specifically to your business needs for targeted results.

75% of searchers say paid ads make it easier for them to find the information they’re looking for. Show your audience what they want with a targeted PPC advertising marketing strategy.

So Why Should PPC Matter to YOU?

Pay-per-click (PPC) ads effectively drive web traffic, convert visitors to customers, and achieve other essential sales goals, thanks to their high visibility.

33% of searchers say they click on paid ads because they directly answer their query.

PPC campaigns offer the greatest return on investment when a clear strategy guides them.

Elements of an effective campaign include:

Engaging copy
Deliberate keywords
Optimized landing pages
Calculated bidding
Performance analysis

Nspired's strategists can support your ad campaigns with expertise and responsive action. Working as an extension of your digital marketing team, your Nspired Strategist learns about your organization and its mission to maximize your outcomes.

Our social media strategists can maximize your results by ensuring that each piece of your strategy is aligned and consistent with your other marketing efforts.

An Nspired Approach to PPC Advertising Campaigns

PPC campaigns are shown on digital ad networks, which extend to millions of websites and apps. Nspired strategists determine the right platforms for your brand to find the right customers and spread brand awareness across the web, which will leverage them for the most significant effect.

Every PPC campaign strategy has the same element no matter the industry or ad objective:

Keywords

Ad copy & other elements

Bid strategy

Calls to action (CTAs)

Landing pages

Here’s how these five elements work together to drive your PPC ROI

1st STEP: Keywords & Hashtags

Keywords determine the queries for which your ad will compete for placement. Keywords ensure your ads are only displayed to your target audience under the right circumstances. Your Nspired Strategist can conduct keyword research for your brand to identify the most productive opportunities.

Hashtags are the key to increasing your visibility and discoverability. Even though you can use up to 30 hashtags, there's no need to go overboard. We can make sure they are relevant and specific to your niche.

2nd STEP: Create the Ad Copy and Design to Support Your Brand

Ads often consist of advertising copy. Your Nspired Strategist can craft powerful copy and Calls-to-Action in your paid ad. PPC ads can also include images, GIFs, videos, and forms.

Our Nspired Strategists know how to develop eye-catching, on-brand ad graphics. Additionally, your ads may consist of extensions, such as phone numbers or location addresses, that make it easy for prospects to take the next step with your company.

3rd STEP: Optimize Your Landing Page

Your ad will direct prospects to a landing page. Be sure the first thing they see looks exceptional and delivers on the promise posed by your ad.

Your Nspired Strategist takes a multi-disciplinary approach toward creating conversion landing pages to ensure your page works properly, is mobile-responsive, and is easy for visitor interaction.

If you need help with a landing page or domain, your strategist can tell you more about our web design services.

4th STEP: Set Your Bidding Strategy

Your bidding strategy is the most significant determinant of whether your ad will be placed in a SERP, social media feed, or other locations.

Your Nspired Strategist has experience creating bidding strategies that deliver results, analyzing your PPC campaigns' progress, and making adjustments to get the most value from your ad spend.

5th STEP: Review, Report, and Repeat

Every time your ad is displayed is an opportunity to gather data about how people respond to your advertising messages. Your Nspired Strategist will review your metrics on an ongoing basis and deliver monthly reports to you. Based on those reports, we will suggest strategic adjustments to your PPC strategy.

PPC advertising platforms like Google Ads and Facebook Ads provide tools for advertisers to assign goals. A bike shop in Brooklyn might limit its ads' scope to local web users, while an e-commerce company could create multiple campaigns for various countries.

An algorithm determines the price you pay for each click. The algorithm considers multiple factors in a fraction of a second to decide on cost per click (CPC). Bidding algorithms assess factors like:

Keyword relevancy
The performance of past ad campaigns
Click-through rate

Ad networks use various quality signals to set CPC and ad ranking. Ads with higher rankings are given more advantageous positions on the page.

Nspired's strategists help to expand the advantages of your search engine optimization (SEO) strategy. For example, rather than waiting weeks or months for a newly optimized landing page to rank, Nspired can help you increase acquisition rates with data-driven pay-per-click marketing.

Why is PPC Advertising Marketing Important?
Ad Quality Matters!

Advertisers who follow community guidelines and best practices can rank higher and gain better placement on web pages. This is critical because dropping from position 1 to 3 on your target SERP can decrease your click-through rate by as much as 50%.

Nspired Strategists provide you with support to tailor your campaigns for optimal results.

We help you:

Research Keywords:

Find keywords your prospects are searching for and identify those most likely to attract them.

Conduct split tests:

Use site traffic and visitor behavior to enhance your sales funnel.

Select channels:

Conduct a PPC audit to determine the proper mix of ad networks, including paid search and social media advertising.

Optimize bidding:

Set competitive bids while keeping an eye on what your competitors are doing.

Create copy:

Write short copy that contains a moving call to action.

Analyze campaign performance:

Report and review campaign performance to continuously improve your PPC strategy.

Your Nspired Strategist can responsively pivot ad spend across platforms to maximize your results by taking a data-driven approach. Monthly audits make sure you're acting on the most relevant data.

Our PPC Advertising Marketing Solutions

As a full-service digital marketing and branding agency, Nspired provides PPC management services geared to increase your ability to accomplish your business goals.

Let Nspired's strategists help you manage all the moving parts so you can focus on growing your business.

We learn about your organization's mission and goals to develop advertising campaigns that engage and convert. We also provide customized analytics to help you to understand your results and continually improve your strategy.

Build it. Execute IT. REPEAT IT!

Paid Text Ads

An optimized text ad is one of the most common paid ad formats. It helps customers find information relevant to their needs.

Nspired's strategists can help you write engaging headlines and description text, as well as identify which ad extensions are suitable for each campaign.

Your Nspired Strategist will help develop successful ads for your brand by:

Empowering customers to take action through convincing writing
Crafting appeals that ring with your target audience
Ensuring your ad copy lines up with your product landing pages
Incorporating valuable keywords naturally throughout your ad copy

Optimizing your ads for mobile devices

Display Ads

Display ads help you attract prospects and promote your business through the Google Display Network, which reaches 90% of all internet users on Gmail inboxes, YouTube, and many websites.

Your ads can be banners, half-and full-page advertisements, sidebar ads, and many other sizes.

Retargeting

Studies show it can take seven to nine touches to generate a viable sales lead.

Retargeting can help:

Your brand connect with new and returning customers through repeat interactions with your messaging.
Your networks convert prospects wherever they happen to be on the web using cookies and third-party user data.
You find potential customers who have never visited your site by using lookalike audiences that express online behavior similar to your current or target customers.

Shopping Campaigns

Sometimes, making your sales pitch after potential customer lands on your product page is “too little, too late.” Today's shoppers move between platforms seamlessly.

Shopping ads help you attract your customers across platforms.

Nspired's e-commerce PPC campaigns use product images, star ratings, and similar ad extensions to encourage user action. For example, an e-commerce company hoping to raise brand awareness might run a PPC campaign to show off its new product line.

When your customers search for a product they're ready to buy, Nspired's strategic shopping campaigns ensure your offerings are front and center.

Your Nspired Strategist can work with Google and Amazon ad networks to get your products in front of millions of potential customers.

Social Media Ad Management

Advertising on social media is a key strategy for brands today. Approximately 37% of consumers find purchase insight through social channels.

Making connections through social media ads increases consumer trust in your brand and helps you build a loyal customer base.

Your Nspired Strategist can work across all major social media platforms, including Facebook, Instagram, Twitter, and LinkedIn, to help you create attractive social display ads that fit naturally into your customers' social feeds.

Custom Reporting

Your Nspired Strategist can support your efforts with your strategy, results, and next steps. Custom reporting helps you visualize what's driving growth so you can maximize results.

Ongoing reporting ensures your development is sustainable.

Actionable insights provided by your Nspired Strategist can help you plan your campaign with confidence.

Learn more about which PPC Advertising Marketing
Solutions are right for you.

Let's Chat!