An Nspired Approach to Custom Billboard Graphic Designs

Creative, memorable billboard graphic designs are much more than a picture with words thrown up on a large screen.

With drivers whizzing by sometimes at 65 mph, you have a short amount of time catching their attention and making an impression. Designing billboards is unique because the conventions you would typically use for other forms of advertising have a negative effect.

Here are some tips to keep in mind:

• Keeping it Clear and Concise

  • Your content will only be visible for a few seconds at a time. So your Nspired Designer knows that good design needs to communicate without many words.
  • Most drivers will stop reading after five words, so we will try to convey the essence of an idea rather than describing it with prose.
  • Remember, a well-chosen picture with a few words is most effective.

• Using the correct Ad Size

  • The billboards you choose will determine the size of the artwork that you will need to create.
  • Your Nspired Designer will match the pixel dimensions of the billboards they will appear on and will size your ad appropriately.

• Designing To Be Bold

  • Due to drivers’ short attention span, your Nspired Designer will use large, bold fonts, and avoid narrow ornate fonts. Also, we will use bright colors with high contrast between the text and the background, so your ad is easier to read.
  • Your Nspired Designer will design boldly, by choosing the best fonts at the right size to optimize your ad.

• Branding Powerfully

  • Here at Nspired, we will create a design to make sure your brand stands out on the billboard. While it is great to grab their attention, they also need to know whom to contact.
  • We will make sure your logo and website are easy to read. No worries, we are just recreating your business card and sticking it up in the air on a stick.
  • Remember, too many pieces of contact make an ad look busy. Your website is the most memorable form of communication. No one will remember a phone number.