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INSTAGRAM MARKETING
STRATEGY
Nspired's Instagram Marketing Strategy can help you establish visibility, gain traction, and increase engagement on your Instagram channel. By adding your business brand to Instagram, you build visibility with an audience and engage with your potential clients.
We can help you
increase your circle of influence.
Wonder if any of this is right for you? Yeah, we understand how overwhelming it can be when faced with so many choices.
Let's make this easy. Let's talk first so we can learn more about you and your business. This will help us make the proper recommendations so you can make an informed decision.
Sooooooo…
An Nspired Approach to Instagram Marketing Strategy
A Visual Social Platform
As the second-largest social media platform, Instagram's popularity is quickly gaining on its parent company, Facebook. Its popularity is due to its user-friendly experience and engaged communities.
With the support of a dedicated Nspired Strategist, your brand can extend its visual content's reach and visibility.
“200 million Instagram users visit at least one business profile daily.”
Why should you consider an Instagram Marketing Strategy?
Businesses use an Instagram Marketing Strategy to make connections with their ideal target market. Brands commonly use it to market products and services, build brand awareness, and build loyalty.
Its status has grown as marketers understand the power of stories. Did you know that 200 million Instagram users visit at least one business profile daily?
Instagram's popularity with consumers makes it a massive opportunity for companies willing to jump in and start interacting.
Following the goals of all forms of social media marketing, building a community is what it's all about!
An Nspired Approach to Instagram Marketing Strategy
A successful Instagram marketing strategy uses all the tools of the platform.
A typical strategy includes:
Optimize Your Profile
We will help you make a great first impression, communicate your brand personality, and tell people why they should follow your Instagram account. Optimization starts with choosing the right profile photo.
Increase Followers with Engagement
Whether it is interacting with fans or following other businesses, the name of the game is Engagement.
Wise Use of Hashtags and Keywords
Hashtags are the key to increasing your visibility and discoverability.
Even though you can use up to 30 hashtags, there's no need to go overboard. We can make sure they are relevant and specific to your niche. Being consistent with keywords is KEY to optimizing your SEO and cross integration between social media platforms.
We will help research your industry's trending keywords.
Use Stories for Top of Mind Marketing
Instagram stories appear at the top of a user's feed.
They're available for 24 hours before they disappear, making them perfect for sharing timely content and limited-time promotions.
Consistent Content Lets Them Know You Are Active and Open for Business
We will help you stay top-of-mind by consistently creating content for your followers.
It is important to post with regularity so that your brand stays relevant.
But Your Nspired Strategist knows it is even more so to make sure what you are posting is fresh and relevant to your audience.
Advertisements Campaigns
To build your Instagram following beyond what is produced organically, you may need paid display ads to reach prospects, make special announcements, or promote your services.
Set up an Instagram Shop
If your business has products sold online, we can help you create an online store and sell within Instagram.
Analytics and Insights to Measure Success or Make Adjustments
Knowing is growing!
To make sure your strategy is working, you must measure the results.
Here at Nspired, we use reporting insights, including your audience, their activity, content, etc., to improve your results.
Your Nspired Strategists can maximize your results by ensuring that each piece of your strategy is aligned and consistent with your other marketing efforts.
Our Nspired Instagram Marketing Strategy
As a full-service digital marketing and branding agency, Nspired provides a wide range of
social media management solutions. Our team can create digital graphics and content for the posts designed to increase engagement and attract your ideal target market.
We can handle everything from your Facebook and Instagram scheduled posts management to your paid advertising campaigns across all of your social media accounts.
We craft every social campaign to support your marketing objectives and help you achieve your business goals.
Your Nspired Strategist will learn about your organization's mission and goals to develop Instagram campaigns that engage and convert. We also provide customized analytics to help you to understand your results and continually improve your strategy.
Build it. Execute IT. REPEAT IT!
On-going Rolling Instagram Marketing Strategy
Here at Nspired, we understand that successful Instagram marketing relies on relevant and timely content, which is why successful brands trust us to develop their sustainable strategies.
Your number of followers will grow with consistent effort, and you'll see your prospects arriving at your site from your Instagram channel.
Our Rolling Instagram Marketing Strategies includes:
- Designing activities that increase user engagement and build a consistent following
- Managing your Instagram account by supporting your brand with image and video posts, stories, Instagram puzzles, sharing user-generated content, and more
- Providing a monthly analytics report to helps you understand your Instagram results
- Adjusting your strategy based on real-time data
Running a rolling Instagram campaign along with other social media efforts can enhance your results.
Your Nspired strategist can help you align your campaign with other social channels.
Nspired’s One-Off Instagram Posts Solutions
We like to offer this solution for clients that are launching their business and need a NEWS BLAST!
Your Nspired Strategist can help you craft one-off posts to promote your new business launch, sales or specials, holiday announcements, blog posts, webinars, or events.
This is an excellent solution for those that may not require a rolling Instagram campaign.
By connecting with your Nspired Strategist, you can get an upfront quote for this project, making budgeting so much easier.
This is a good option if you are starting with Instagram or already have a campaign going and need a little expert advice.
We can schedule your Instagram posts to hit your feed at the optimal time for audience engagement based on our data-driven research and best practices.
Engagement Through Video Marketing Strategy
Did you know that on average, video or animated posts on Instagram receive 38% more engagement than image posts?
They also tend to generate twice as many comments, which equals USER ENGAGEMENT!
User engagement is critical to success on Instagram.
Here at Nspired we can help you can gain an advantage for your brand by producing short-form video content that converts. Your Nspired Strategist can design and create short videos with stock images or videos if applicable to your industry. We can also work with the video content you have created.
If you require a fully produced video, we can work with one of our strategic partners who offer professional videography.
Remember, Instagram is a scrolling app – which means you have less than a second to make an impression before viewers pass over your post.
Videos encourage users to slow down and watch your messaging.
Nspired’s Instagram Ad Strategy
At Nspired, Instagram Ad management is one of our specialties. But what is exciting about Instagram is that it works with your Facebook Ads. So it is like getting TWO For ONE!
If you are new to social media advertisements, we can set up your business manager account, including the following:
- Facebook Ad Account
- Pixel Ad Tracker
- Customized Audiences
- Look-a-Like Audiences
Your Nspired Strategist can build and oversee your ad campaigns from start to finish while defining your ideal target audience.
We start by selecting the proper Instagram ad formats, allocating your spending strategy across your other platforms, and measuring your paid social campaigns' performance.
We can also create keyword-optimized conversion landing pages, write compelling ad copy, design ad graphics and banners, and much more.
Instagram Monitoring Solutions
Your Nspired Strategist can monitor Instagram user conversations about your brand. We will keep an ear to the ground using social monitoring tools, tactics, and techniques.
We can monitor and compile critical metrics such as brand mentions, the context for those mentions, sentiment, sharing of your brand relative to your competitors, and much more.
For reputation management and customer relationship building, this information can be invaluable.
We can also use it to identify opportunities to work alongside social media influencers.
Now is the Time to Promote Your Business on Instagram
If the past few years have shown us anything, it has shown us that if putting your brand message in front of a massive group of potential customers is essential to you, then Instagram is the place to be!
With an optimized profile, stunning posts, and the right amount of promotion, your business will grow and succeed.
Your Nspired Strategists will help you identify your goals, create engaging visual content campaigns for your business, and develop your Instagram Marketing Strategy.
Instagram is one of the most popular social media platforms, but it’s more than just the size of the platform’s user base that makes it attractive to marketers. Compared with Facebook and Twitter, more Instagram users regularly follow and interact with brands they follow. 9 out of 10 Instagram accounts follow a business. They make over 200 million visits to business profiles every day.
“9 out of 10 Instagram accounts follow a business and
about 81% of consumers have used Instagram to research products or services.”
Studies show that brands on Instagram have many opportunities to make meaningful connections with potential customers in a friendly and authentic manner.
Your followers can tell if your posts aren’t authentically you. Creating a mixture of types of content posts keeps the information fresh and gives your audience something to look forward to each day.
Attractive, engaging content ensures they continue to connect with your messaging.
81% of consumers have used Instagram to research products and services, and 130 million users tap on shopping posts every month. Your Nspired Strategist can help you connect with your ideal target market, who are ready to buy.
Build it. Execute IT. REPEAT IT!
Rather than connecting with EVERYONE or ANYONE, it is more about connecting with the IDEAL ONE!
Our Instagram Marketing Strategy starts and ends with STRATEGY! A strategy that begins with understanding your target market and your business's goals and visions.
IDEAL REFERRAL PARTNERS can create IDEAL PROSPECTS that will turn into IDEAL CLIENTS!
