An Nspired Approach to your Effective Email Marketing Strategy

Email is the most critical marketing channel at your disposal.

The return on investment outperforms many other marketing touchpoints. Email’s versatility means you can use it for effective marketing for brand awareness, lead gen, nurturing, and conversion.

Not sure where to start with your email marketing? That’s where Nspired’s effective email marketing strategy comes into play.

We can help with everything from creating email marketing campaigns to writing email copy.

Why You Need an Email Marketing Strategy

Email must be a part of any digital marketing campaign, helping brands reach large numbers of potential customers quickly and easily. Whatever goals you’ve set out for your next campaign, email marketing can help achieve them.

Email marketing strategies score big wins with:

• Attracting qualified leads
• Building brand awareness
• Nurturing your top sales prospects
• Generating meaningful conversions that directly translate into more sales and higher revenue

Nspired’s experienced strategists will help craft the right email marketing campaign to match your industry, audience, and goals to reach a broader audience and bring in more qualified leads.

Email is one of the most critical marketing channels you can use. Get more out of your email marketing by working with an Nspired Strategist on your next campaign. 

Our email marketing services can help you meet all of your marketing goals. If you have any questions, give us a call at 706-814-8589.

Let Data Drive Email Marketing

Your Nspired Strategist will use data and advanced analytics to guide email marketing strategies and continually improve marketing efforts through it all.  Evaluating many metrics to assess email marketing campaign performance accurately, address execution gaps, and improve upon established strengths.

Some of the key performance indicators we review include:

• Email deliverability
• Open rates
• Click-through rate
• Newsletter subscriptions
• Subscriber list growth
• Conversion rate

Your Nspired Strategist is well-versed in the latest email marketing best practices and can convert any marketing campaign or email program into a winner.

Managing Email Marketing at Scale

Nspired uses email marketing tools to scale up your efforts and match your capabilities to your goals.

Email automation is an essential component of email marketing. It allows your brand to reach the largest audience possible with minimal effort:

• Plan a release schedule that sends the right message at the right time
• Create customized subject lines based on carefully crafted email templates
• Develop drip email campaigns that progress depending on how recipients respond

Even on a large scale, effective email marketing campaigns run themselves, nurture leads, engage prospective customers, and produce valuable conversions.

They’re the ideal way to support your marketing efforts.

Audience-First Email Marketing

At Nspired, we only use targeted email for our email marketing. That's because we work in partnership with you to understand your target audiences and further refine them into specific personas. We build email marketing campaigns around what we know about your targeted audiences and what actions we want them to take. Information such as demographics, website interactions, prior campaign activity, recent purchases, location, and customer feedback helps us determine what content to send to which contacts, when to send it, and how to measure success. Our email marketing looks something like this:

• Develop and refine your target audiences
• Create website content that will build your email lists
• Enhance your opt-in forms
• Segment your audiences
• Develop a campaign
• Create compelling email copy
• Build polished, responsive email templates
• Perform A/B testing
• Measure results

The result: More qualified leads in less time.

Building Email Lists

You first need to capture emails before you can deliver personalized email content. And the best way to build new leads is with content marketing.

Your Nspired strategist creates content for your website that will convert visitors into subscribers:

• Conversion landing page copy
• Blog posts
• Calls-to-action such as opt-in forms
• Opt-in assets such as eBooks, white papers, case studies, and infographics
• UX audits and site design

Email List Segmentation

Email list segmentation is the heartbeat of targeted email marketing. Your Nspired strategist creates precisely segmented email lists. We can also manage your email database to maximize email deliverability and minimize bounce rates.

We can segment lists on factors such as:

• Demographics
• Job title
• Location
• New subscriber
• Interests
• Prior email campaign engagements
• Download history
• Website activity
• Purchase history
• Membership status
• Event and/or webinar attendance
• Card abandonment
• Business type
• Type of account (business vs. personal)
• Income
• Birthday (if you want to add a personal touch)

Some of these factors will be more relevant to some brands than others, depending on the industry, customer base, and other variables. If you capture the data, we can segment it. The key to successful targeted email marketing is to segment lists thoughtfully and decide how to build campaigns out for specific lists.

Succeed, and you'll see higher open rates, higher click-through rates, higher conversions, and fewer unsubscribes.

Drip Campaigns

Drip campaigns take targeted email marketing to new heights. We schedule pre-written emails for delivery to specific lists. The response to those emails – opened, clicked, downloaded the promoted asset in the email, etc. – determines what email to send next.

Think of email drip campaigns as an organized and automated form of targeted lead nurturing in which there is a well-defined end goal. That goal is usually to guide the prospect on a path to interact with your business, whether that is a demo, purchase, donation, etc. To help you reach this finish line, your Nspired strategist works with you to:

• Map the drip campaign based on the triggers
• Create the email content and format template
• Coordinate the timing of each message to maximize results
• Establish which actions the user should take in each email
• Measure the outcomes of each campaign and adjust accordingly

Sales Emails

The end goal of any targeted email marketing campaign is to convert a prospect into a customer. Your Nspired Strategist delivers email marketing services that work up to this final stage.

When the time comes for the sale, we can also help craft personalized sales emails to convert your email marketing campaigns.