An Nspired Approach To Designing Your Personal Brand Concept

PASSION  PURPOSE  PROFIT

Nspired's personal branding concept is a strategy that will take your reputation and what you are offering to a higher level of visibility.

Your Nspired Designer will approach the development of your personal brand concept with these three things in mind:

• Get a clear idea of your personal strengths, talents, values, and core area of expertise.
• Work to articulate that uniqueness.
• Communicate your brand through many channels.

Let’s Start With You Being You!

The key to building a solid personal brand concept is that in the end, it reflects your authentic self. Once your Nspired Designer has a clear understanding of who you are and what your brand offering is, they will design a brand image that will create a bond between you and your audience. 

Remember, if you are real and let people see that, they are more likely to trust you and buy into your brand.

Next, Working with your Nspired Designer to Build the Basics to Your Personal Brand

Who are you, and what is your product/service?

The best place to start developing your personal brand concept is to look inward.

In order for your Nspired Designer to create a cohesive and authentic personal brand, they will need to have a clear focus on how you’d like people to perceive you.

Personal branding, at its core, is an exercise in highlighting your true strengths rather than creating ones that you fail to possess.

They will start by asking you:

• What is the core of your offering to your consumers or audience?
• What makes you unique and allows you to offer your audience something different than your competitors?
• Do you have a distinct style that is unique to you?
• What are your strengths?

Once your Nspired Designer knows the answers to these questions, they can begin to create strategies to express them. They will also focus on consistency, making it easier to build relationships with your audience.

How can we amplify what you offer?

While many things make you unique, your Nspired Designer will need to dig deep to understand your value proposition.  Your Nspired Designer will ask you to define the CHALLENGES your ideal target market has and what products/services you offer to provide the SOLUTION. Your niche will fall somewhere in between your knowledge, your personal experience, and your passion. 

Who is your ideal target market?

Just as we would when starting any new project or tackling any new design, Your Nspired Designer will need to know who you’re speaking to, this will help in identifying your ideal target market. 

We will start by constructing a profile of your typical audience member; who they are, what they like and dislike, as well as what hobbies and interests they have.

Then, by building a target market attribute board, we will round out your vision of your ideal target market as much as possible.

Your Nspired Strategist will design every touchpoint of your marketing campaigns to communicate and relate to your specific ideal target audience. 

Word Choice Matters! So, what is your voice?

Branding goes so much deeper than the visual appearance. To maintain that all-important consistency, Your Nspired Designer will need to clarify what kind of words make them distinctly yours.

For any copy that you use, whether it be a status update, tweet, copy on your website, or conversations with clients, we will help you maintain a specific tone that accurately reflects your brand and accurately reflects you. 

How to define your unique look.

Your Nspired Designer will work with you to transform your uniqueness into the visual graphics needed for your brand.

The visual representation of your personal brand is a crucial part of our process.

Your Nspired Designer will incorporate consistent elements of color and typography, which have the power to:

• Change perceptions about your brand
• Generating certain emotions and feelings
• Influence people’s perception of you. 

Get heard, get seen, get found…easily!

You must have your branding showcased consistently across all your digital assets. Your Nspired Designer can help you set up your online platforms and create your digital assets.

Let's face it; social media isn’t purely a recreational tool anymore; businesses use social media for advertising, network, shape their brand, and show off their skills. This is why having streamlined digital assets is essential: creating a brand doesn’t mean creating a logo and color palette.

Your Nspired Designer knows that in reality, it means many other elements can enhance your brand, such as your deliverables. Here at Nspired, our designer will create a list of every element you need to create your digital mediums, such as cover banner, profile picture, content design, image posts, and app button images, just for starters.

Beyond that, you have Instagram, Pinterest, Google+, YouTube, LinkedIn, and so much more, depending on what sites you choose to put your brand on.

Your Nspired Designer will design your deliverables to the current dimensions, sizing, and cropping required by each platform, so your brand looks as professional as you. 

Creating your physical deliverables.

“Print” medium is still important, even in this age of online networking.  Handing someone your business card or sending a letter with personalized letterhead, or letting them look through your brochure can be refreshing and make a significant impact, just as important as any digital connections.

Your Nspired Designer and complete your entire look and make the best recommendations based on your industry. 

Remember to protect your physical deliverables.

Your Nspired Designer will help you brand your physical deliverables so that it is both consistent with your online deliverables, but also protected from those who may wish to “borrow” your work. 

Key Components of Creating Your Personal Brand Concept

Once your Nspired Designer knows your brand basics, they can start building out your personal brand concept. There are several elements to a personal brand concept, including your mission, brand name, voice, slogan, and visual style.  Let's break it down.

The MISSION of your Personal Brand.

Your Nspired designer will help you create a short, sweet, and concise mission statement or goal for your brand. Thus, giving you something to consistently return to as you develop the other elements of your brand concept. Remember to keep things real, but be aspirational, too.

What and How your NAME will be used in your Personal Brand.