An Nspired Approach to Facebook Marketing Strategy

Plug Your Business Into the World’s Most Powerful Marketing Tool

Whether you're a big corporation or a small local business, Facebook is a powerful marketing tool – it's a great place to keep customers informed, develop brand identity, and broaden your reach.

Accessing this top-rated organic social media network opens your opportunities to engage with your target market and build referral generators. This massive online community will allow you to build more followers and get your content directly in their News Feeds.

Whether you are using Facebook for leads or referrals, it is a necessary tool to increase your visibility in a competitive market.

Creating a Facebook Business Page also gives your brand a chance to engage with other industry collaborators, spark relationships with social media influencers and make business connections.

Facebook has created innovative tools for businesses, such as search engine optimization campaigns that drive traffic to your web pages.

Our team of Nspired Strategists can help you set up your new page, audit your existing page, and customize a strategy that works for your business.

Whether you're a big corporation or a small local business, Facebook is a powerful marketing tool – it's a great space to keep customers informed, develop brand identity, and broaden your reach.

Social Media Solutions Plus Strategy

Our social media management packages are offered monthly, as well as custom-quoted projects for just about anything you might need in the way of Facebook marketing.

We can build your social profiles from scratch, including setting up page roles to creating copy for your Business Page.

Your Nspired Strategist can also set up your auto-responses, customize notifications, organize page tabs, and integrate your page and website. 

• Setting strategic goals
• Defining your target audience with Audience Insights and other tools
• Optimizing your Business Page copy
• Helping you build up your page likes and followers
• Creating a posting schedule
• Posting content such as instant stories, links, questions, photos, videos, and more
• Responding to comments

Social Media Video for Increased Engagement 

Video – Video – Video

Yes, video on Facebook is that critical. Video delivers better engagement metrics such as impressions, likes, comments, and shares than any other type of content.

At Nspired, we can produce newsfeed videos that are memorable, engaging, and easily digested by anyone scrolling through their news feed.  

We also have strategic collaborations with video production companies for projects that need a professional video production team.  

Social Media Contest Design, Management, & Strategy

Be social – is the first rule of all social media. At Nspired, Facebook is not only a content distribution platform, but we also make sure that we’re actively engaging the right audiences and going the extra mile to spark relationships with potential customers.

One of the ways we do this is by strategizing contests and user-generated content campaigns that will help build up followers and drive deeper engagement among your existing audience.

We also manage these campaigns during their execution and measure the outcomes.

Social Media Analytics & Reporting

LIKE. COMMENT. SHARE. INVITE.

Marketing on Facebook is most effective when it's part of a larger strategy that serves your goals.

Your Nspired Strategist will create benchmark reports and track your campaigns' progress monthly.

Whether your goal is to drive more traffic to your website, boost lead generation, improve customer satisfaction, build customer loyalty, or all of the above, we have a strategy for that.

Our analytics and reporting include:

• Impressions
• Reach
• Clicks
• Likes
• Shares
• Comments
• Facebook referral traffic
• Follows
• Video metrics
• Cost-per-click, cost-per-action, cost-per-thousand-impressions, and other paid ad metrics

Social Monitoring Solutions

Our social media managers can monitor Facebook user conversations about your brand. Here at Nspired, we will keep an ear to the ground using social monitoring tools, tactics, and techniques.

We can monitor and compile critical metrics such as brand mentions, the context for those mentions, sentiment, sharing of your brand relative to your competitors, and much more.

For reputation management and customer relationship building, this information can be invaluable.

Your Nspired Strategist can also use it to identify opportunities to work alongside social media influencers.