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LINKEDIN MARKETING
STRATEGY
Nspired's Linkedin Marketing Strategy can help you connect with new audiences, surround yourself with like-minded professionals, and create a platform that represents your professional expertise.
We can help you get
linked in with your audience
Wonder if any of this is right for you? Yeah, we understand how overwhelming it can be when faced with so many choices.
Let's make this easy. Let's talk first so we can learn more about you and your business. This will help us make the proper recommendations so you can make an informed decision.
Sooooooo…
60 million senior-level executives and 40 million B2B decision-makers are on Linkedin!
An Nspired Approach to Linkedin Marketing Strategy
Linkedin: The Place for Professional Networking
Linkedin is home to 620 million professionals. A sizable number of them make purchasing decisions, and many more are decision influencers. It is the most targeted system for B2B businesses.
We know how to use the professional networking site to enhance an existing digital marketing strategy, generate leads, and nurture them into the sales funnel – from connection to purchase.
Your Nspired Strategist is knowledgeable in how to develop content for your LinkedIn Marketing Strategy.
For B2B, no online community gathers as much buying power in one place.
LinkedIn is a treasure-trove for lead generation.
Nspired’s Social Media Management
We can optimize your brand’s existing LinkedIn profile in the following ways:
- Refining your target market
- Copywriting your business page’s network profile
- Developing LinkedIn marketing campaigns
- Connecting with other brands and users on LinkedIn
- Making strategic connections
- Spearheading LinkedIn content campaigns
- Monitoring your page and audience growth
- Creating posting schedules
- Reporting on your performance
Nspired's strategists can support your LinkedIn Channel with expertise and responsive action. Working as an extension of your digital marketing team, your Nspired Strategist learns about your organization and its mission to maximize your outcomes.
We Leverage Your LinkedIn Marketing Strategy
As a full-service digital marketing and branding agency,
Nspired offers a full suite of social media services. Your Nspired Strategist can coordinate your LinkedIn Marketing Strategy with your other social media platforms – Facebook, Pinterest, Instagram – or focus exclusively on the professional networking site.
We can help you define your ideal target market and connect with them to fast-track your inbound marketing efforts.
Your Nspired Strategist will learn about your organization's mission and goals to develop audiences that engage and convert. We also provide customized analytics to help you to understand your results and continually improve your strategy.
Build it. Execute IT. REPEAT IT!
Nspired Social Media Posts
The only way to keep your LinkedIn connections interested is by posting engaging content regularly.
That’s why your Nspired Strategist helps distribute and promote your original blog posts and industry articles.
Other types of posts we create include:
- Original photos, graphics, and other visual content
- Company updates and milestones
- Informative and relevant text-only posts (1,300 or fewer characters)
- Third-party content that is of interest to your connections
- Links to your latest research or other original content
- Long-form content through LinkedIn’s article-publishing platform
Custom Reporting
Your Nspired Strategist will help build your audience and launch content campaigns. We report on those campaigns’ performance and provide data-driven recommendations for future tactics and strategic revisions. Some of the critical metrics we look at in our custom reports include:
- Followers
- Impressions
- Visitors
- Clicks
- Engagements (likes, shares, comments)
- Mentions
- Branded hashtags
Nspired’s Social Media Ad Management
Like most other social channels, LinkedIn offers paid ad campaigns that help businesses reach new audiences. Your Nspired Strategist can take charge of these paid campaigns to boost brand awareness and ultimately boost engagement.
We can do all of the following:
- Create text ads
- Set up dynamic ads
- Produce video ads
- Launch message ad campaigns
- Manage sponsored content campaigns
- Help you allocate your spending across different social media channels
Social Media Content Creation and Management
“Social media” means you’re expected to be social, and that requires finding new and interesting ways to connect with your audience. Your Nspired Strategist can create, strategize, launch, manage, and measure social media contests, surveys, and other user-generated campaigns for your brand.
Content Creation
You’ll need well-researched, highly informative, and thought-provoking content to engage professional users on LinkedIn.
LinkedIn audiences are well-informed professionals, especially in B2B markets.
That’s one reason long-form articles that come in at around 2,000 words perform much better on LinkedIn than shorter-form blog posts.
How Can Nspired Help You?
Most of our clients are B2B and B2C organizations, but we can also optimize personal brand LinkedIn profiles. This includes writing summaries, proofreading copy, creating custom images, and more.
Whether it is business or personal, we can create professional content that captures the essence of your brand.