An Nspired Approach To Designing Your Business Brand Concept

PROFESSIONAL POLISHED PERFECT

Create an unforgettable first impression with a stunning logo, and seal the deal with a flawless brand that’s as unique as your business.

WHAT IS A BUSINESS BRAND CONCEPT?

Here at Nspired, we know that a business brand concept consists of the core ideas of pulling together a business's purpose and goals and also about how a brand makes you feel. A well-thought-out concept can become the base to build your entire brand and marketing strategy that connects with your audience. 

Let’s Start With You Being You!

The key to building a solid business brand concept is that it authentically reflects your business. Once your Nspired Designer has a clear understanding of who you are and what your brand offering is, they will design a brand image that creates a bond between you and your audience.  Remember, if you are real and let people see that they are more likely to trust you and buy into your brand.

Next, Working with your Nspired Designer to Build the Basics to Your Business Brand Concept

Who are you, and what is your product/service?

The best place to start developing your business brand concept is to look inward. First, your Nspired Designer must know precisely what you offer and what makes you different. Once we truly understand your brand, we can design a completely authentic branding concept.

More often than not, you’ll face competition in your market. Instead of pretending it’s not there. Own it! 

Nspired Designer will work hard to find the things that set you apart from competitors so you’ll stand out in the marketplace then they will use this to build your marketing strategy.

Your Nspired Designer will create a brand concept that’s both self-aware and entertaining by understanding your offering. 

Who is your ideal target market?

If you’ve already started to build your company, chances are you have a pretty good idea of who's your target audience. So the first step is to work with your Nspired Designer so they can begin thinking creatively about how to market your brand.

Your Nspired Strategist will design every touchpoint of your marketing campaigns to communicate and relate to your specific target audience. 

Create Your Business Brand Concept

Once your Nspired Designer knows your brand basics, they can start building out your business brand concept. There are several elements to a business brand concept, including your mission, brand name, voice, slogan, and visual style.  Let's break it down.

Your Mission

Your Nspired Designer will help you create a short, sweet, and concise mission statement or goal for your brand. Thus, giving you something to consistently return to as you develop the other elements of your brand concept. Remember to keep things real, but be aspirational, too.