An Nspired Approach To A Pinterest Marketing  Strategy

The purpose of pinning content to a Pinterest board is to remember it.

Pinning makes the content more accessible than feed-based social media channels such as Twitter, Linked In, and Facebook. The lifespan of the average Pin is greater than that of a Facebook post.

Pinterest is also a more e-commerce friendly channel than other social networks. More than 90% of pinners have used the medium to plan, research, or make purchases. For B2C companies that sell physical products, Pinterest is a second online store. For B2B marketers, Pinterest has value as a way to promote content visually.

“More than 25% of time spent on Pinterest is spent shopping.”

Users spend about a quarter of their time on Pinterest actively shopping or searching for products. This means promoted Pins and Pinterest SEO are two areas you need to focus on when creating shoppable pins.

Pinterest is also unique in that it is as much a search engine network as it is a social media platform.

Much like a Google image search, the content is all visual.

Remember Keywords used in titles and board descriptions, Pins, and Images help influence which content will populate the search results.

Besides keyword relevance, some of the factors that influence Pinterest search rankings include:

• The number of clicks, saves, comments, and embeds your Pins receive
• The number of followers you have on Pinterest
• How your brand engages with Pins
• Website Pin origination (Pinterest favors Pins that originate from commonly pinned domains)
• Rich Pins vs. Regular Pins

When trying to increase your positive signals to search engines like Google, remember EVERY pin is a backlink that potentially increases traffic to your website.

Nspired’s Pinterest Content Creation

Like any other social media channel, you need original content that’s worth pinning to your boards. Your Nspired Strategist can create digital content for your Pinterest campaigns, including the custom Pins to go along with them.

Each custom Pin should call back to a unique piece of content such as a:

• Blog post
• Infographic
• Custom illustration
• Video content
• 3D animation
• Product photo
• Quotes over artwork
• GIF

We ensure your overall content marketing strategy flows seamlessly from your website to your social media channels.

Your Nspired strategist can help you align your campaign with other social channels. 

Nspired’s Pinterest Marketing Management

With your social media package, your Nspired Strategist will handle every element of Pinterest management.

The benefit of working with Nspired includes but is not limited to:

• Building your Pinterest profile
• Creating a keyword-rich username and description
• Creating boards and writing their descriptions
• Keyword optimizing your board titles and descriptions
• Optimizing Rich Pins
• Posting new Pins
• Earning more Pinterest followers

Your Nspired Strategist will ensure your presence on this channel reflects your brand attributes, provides pinners with exciting material, and supports your business goals.

We can schedule your Pinterest posts to hit your home feed at the optimal time for audience engagement based on our data-driven research and best practices.

Nspired’s Pinterest Ad Management

Complement your social media strategy with paid social ads. Pinterest supports ads and promoted Pins that put your branded Pins in front of the right pinners.

Your Nspired Strategist can direct your paid Pinterest marketing campaigns at every stage:

• Strategically selecting which Pins to promote
• Setting up ad groups (target audiences) based on keywords, interests, demographics, and other factors
• Scheduling campaigns, allocating budgets, and planning out timeframes
• Choosing what types of actions to bid on
• Performing any troubleshooting along the way
• Measuring the performance of the campaign
• Redirecting as needed

Each promoted Pin is a new opportunity to introduce your brand to a new potential customer.

Your Nspired Strategist will be sure everything from the Pin design to the bidding strategy aligns with your social media marketing goals.

Now is the Time to Promote Your Business on Pinterest

If the past few years have shown us anything, it has shown us that if putting your brand message in front of a massive group of potential customers is essential to you and your business is IMAGE driven, then Pinterest is the place to be!

With an optimized profile, stunning posts, and the right amount of promotion, your business will grow and succeed.

With Pinterest marketing solutions, your Nspired Strategists will help you identify your goals, create engaging visual content campaigns for your business, and develop your Pinterest success strategy.