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NSPIRED TRIGGERED EMAIL MANAGEMENT
STRATEGY
Here at Nspired, we work with our clients to send the right email at the right time with automated or triggered emails.
An Nspired Approach to Triggered Email Management Strategy
Trigger – Automate – Drip
As your customer moves through the sales funnel, their behavior will trigger the type of emails you generate. These emails need to be relevant, add value, and help them to convert.
While there are different types of emails you can send – newsletters, promotional content, surveys, etc., you need to send all of these emails at the right time.
For instance, as soon as you have a new subscriber, they should receive their welcome email. Then, when they make their first purchase with you, why not celebrate that with a congratulatory email that highlights the benefits of the purchase?
With Nspired's Triggered Email Management services, they can be automatically set up and sent. The key to automated emails is organizing them by pre-set triggers.
Call us to learn more at 706-814-8589
Stay informed with your email marketing results.
You need to know which emails are getting the highest engagements. That is why our Nspired email marketing strategist needs to know your email-related metrics.
When they have these numbers, they’ll be able to make informed decisions to make any necessary adjustments to your marketing campaign, as they'll be armed with relevant, insightful knowledge.
We can help you find email software that comes with an analytic reporting feature.
Will it actually make a difference?
Yes! It has a double whammy effect!
You see, triggered emails are all about personalization for your customer with the added benefit of convenience for you.
Your customer will feel appreciated, and you will create a system that frees up your time while increasing your client retention numbers.
Unlike weekly or monthly company newsletters, automated emails only have to be set up once, and you shouldn’t have to worry about them again after that.
Your Nspired Strategist will work with you to find the proper schedule and types of triggered emails to fit your business and marketing strategy.
Here are an example of triggered email automation we can help you create:
Welcome email
The first email you’ll send to your new subscriber.
This email is the beginning of your relationship with them and should include some information on your company and encourage engagement.
Welcome emails are so important that they have shown that they can result in four times more open rates and five-time more clicks per Invespcro.
Not only do welcome emails provide a warm welcome to your new subscribers, but they also provide relevant content at the appropriate time when they are in the right mind for your product or services.
Cart abandonment email
Online shopping cart abandonment is standard, making this an essential email that an e-commerce business mails out.
Multiple things can happen from the save-to-cart to the click-to-pay stages, such as customers are
- No longer interested
- Got frustrated with their coupon
- Unable to load their credit card details
By sending a simple reminder to these customers, it will help them return to complete that purchase.
Re-engagement email
This sheer number of competitors for your audience can be daunting, so the last thing you want is to lose your subscribers once you have them.
It is important to keep an eye on your lists.
For example, sending a re-engagement email to a customer after a couple of months will help to remind them about your brand and all that you have to offer—or give them a chance to opt-out of further emails.
Subscription renewal reminder email
Increase your chances of keeping your customers by setting up this type of automated email.
As a best practice, this should be sent out at least one month before the end of the subscription.
If there’s no activity from the subscriber, you can automate a follow-up email a couple of weeks later.
Your primary goal here is to remind your customer about renewing their subscription.
However, you can also add an incentive for their loyalty and renewal.